PlayStation LifeStyle Interviews Jeff Rubenstein
Recently, PlayStation LifeStyle had the chance to speak with Jeff Rubenstein of the PlayStation.Blog. Jeff is Social Media Manager for SCEA.
(Jeff Rubenstein): The main goal for the creation of PlayStation.Blog is to bring PlayStation fans closer to those who create the games they play. My boss, Patrick Seybold (who started the blog a couple of months before I was brought on board), said in our first post, “we see it as a place where we can share with you our company’s collective insights, opinions and perspectives on all things related to SCEA, PlayStation and the industry we play in.“
Do you feel you have achieved that goal so far?
Basically, we want to do what we’re doing now – only better, and more often. There are often posts that we can point to and say “Now *that* was a success.” This might come from making a particularly good announcement, or when a producer (like Warhawk’s Dylan Jobe) is particularly invested in the post, answering questions in the comments section. I’d like every post to be like that.
One of the more difficult days came with the launch of the Uncharted demo. Folks outside of North America weren’t able to play it, and were pretty vocal. Fortunately Naughty Dog was on the ball and had a solution very quickly.
The fan response has been overwhelming. Our readership has started off strong – and over the past 6 months or so has leapt to incredible heights. Internally we set expectations on benchmarks like subscribers and video views – and all of them have been smashed. That puts a lot of pressure on us to keep the momentum going.
In what ways, if any, do you plan on expanding the community aspect of the PS Blog?
In addition to expanding our Blog audience, we’ve made the jump into Facebook a few months ago, and that’s been successful by any measure. I’m wary of spreading the audience too thin, or making them run around to every new website or application that opens up. On the wider PlayStation front, a number of studios and titles like LittleBigPlanet, Insomniac, SOCOM, and Killzone 2 have all established or continued to grow communities recently. We’re happy to send readers there whenever possible.
In one way or another, yes. We will be part of the “Single Sign On” process that recently took place on the PlayStation Underground and forums. We’ve just been working out a way to do so without alienating our current userbase. The last thing I want to do is say ‘from now on you’ve got to do it this way, and you have no choice in the matter.’
Absolutely. Since we launched Metal Gear Mondays in the Spring, we’ve seen Criterion (Burnout Paradise) establish a presence on the blog, as well as Capcom. We’re working on a number of partnerships as well. In fact, a number of household names working on blockbusters just came up in conversation today. Of course, with SCE’s huge stable of content.