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Square Enix eyes Eidos and the West

February 12, 2009 Written by Richard Allen

Written by Richard richardallenavatar1
Match made in heaven?

Match made in heaven?

Square Enix revealed their bid for Eidos today.  Eidos has had issues since 2007 and a merger between the 2 firms could create a much broader reach in audience, especially for Square Enix.  Considering many eastern developers and publishers really feel behind the west, I wouldn’t be surprised if we saw more east meets west mergers.

President of Square Enix, Yoichi Wada, said of the deal: “Eidos is a talented developer and publisher of interactive entertainment products with a broad portfolio of highly successful mass market franchises, led by Tomb Raider, one of the most successful videogame franchises of all time.

“Eidos maintains a strong reputation for high quality development and proven expertise in creating characters and storylines that appeal to consumers. Eidos’ products are highly complementary to our business and will accelerate our aggressive expansion into Western markets.

And Phil Rogers, CEO of Eidos, added: “Eidos has a strong portfolio of established franchises, with highly talented employees. Square Enix recognises this and sees Eidos as both complementary to their business as well as a valuable brand within videogames.

“We are one year into our new strategy and believe that the prospects for the further development of our strategy and the business as a part of Square Enix would offer an exciting opportunity for the Eidos Group.”