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Sony Initiates Aggressive New Marketing Program

May 17, 2009 Written by Kyle P.

Sony has begun a new marketing program in Best Buy stores across America.

Entitled “Experience PlayStation Now”, the program seeks to expand consumers’ knowledge about PlayStation related products. Sony will send PlayStation-educated representatives to Best Buy stores to promote PlayStation products and services. It is not clear on how long this program will last, or if it will spread to other nationwide chains. But it’s certainly a smart, aggressive move.