Activision Wants Modern Warfare 2’s Release “Biggest of All Time”
With Modern Warfare 2 fever becoming an epidemic, publisher Activision recently hired marketing firm TWBA/Chiat/Day to ensure that the November 10th release is the, “biggest entertainment launch of all time”.
To make that a reality, Modern Warfare 2 must overtake some pretty hefty numbers. Grand Theft Auto IV has the biggest launch day crown, selling roughly 3.6 million units, in its opening day. Then again, this shouldn’t be a problem. Recently, analysts predicted that Modern Warfare 2 will sell a whopping 11.1 million units, in just under 2 months.
But with Activision threatening to drop support for the PSP and PS3, this may be the last great game launch from the powerhouse publisher.