Activision Turning Down the Volume This Year
Last year, there were a lot of games in the “Hero” series by Activision. So many, in fact, that people may have been turned off by the sheer number of variants. Things are going to be different in 2010, however.
In a recent conference call, Publishing CEO Mike Griffith stated that Activision expects sales of bundles to dwindle due to the market being saturated with so many plastic instruments. As a result, Activision plans to release “less than 10” SKUs in the “Hero” line of games. They plan to cut PS2 versions of the games as well as Band Hero bundles. The focus will instead be on Guitar Hero and DJ Hero titles in the “back half of the year.” Prepare for a lot less Hero-related news this year.