PlayStation Prepares Massive Move Marketing Deal with Coca-Cola

June 15, 2010 Written by Sebastian Moss

Sony and Coca-Cola have signed a deal to promote PlayStation Move. The partnership will help Sony advertise the new controller against stiff competition from Kinect and the Wii.

Later in the year, 130 million Coca-Cola products will feature PS Move games on their cover, bringing the controller to the masses. Games to be shown will include such titles as Tron Legacy.