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Top EA Exec: PS3 is “On Fire”

June 26, 2010 Written by Anthony Severino

Ever since Sony relaunched the PS3 last year around the release of the slimmed down 120GB PS3, the momentum behind the PS3 has been unstoppable. So much so, Sony has been having trouble keeping their big black behemoth on retailer shelves. Major game publishers such as EA are taking notice.

In a recent interview with Electronic Arts’ Chief Operating Officer, John Schappert expressed high hopes for the PS3 this year.

“Since Sony changed the PS3 form factor, rolled out the Kevin Butler marketing campaign, and launched some great content, the box is on fire,”

Schappert continued:

“Now the problem is you haven’t been able to find it at retail, it’s been out of stock. But I think they’ll fix that soon.”

Schappert even pointed out the PS3 as doing “very strong” when compared to other consoles on the market:

“We have high hopes on the PlayStation 3 this year. Again, we like them all, but PlayStation 3 is doing very strong right now,”

EA is one of the largest producers of games, period. EA has recently pledged additional support to the PS3 by offering exclusive content on the PS3 version of Medal of Honor and Dead Space 2, and according to Schappert, we have Blu-Ray to thank for the extra content:

“We were able to make use of the Blu-ray disc with the larger storage space and add additional content on the disc without sacrificing anything from the core game.”

Let’s hope that more publishers realize the potential that lies within the PS3 and its built in Blu-Ray drive.

[Source]