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Sony Continues 3D Push Despite Recent Japanese Poll

July 4, 2010 Written by Max Murray

The 3D age of consumer entertainment is here, giving us the the ability to watch, game and practically breathe all things in the third realm, but according to a recent Japanese survey, a large percentage of respondents voiced their disinterest in upgrading for the 3D movement. Interestingly enough, it seems the price-tag is not the major deterrent for the adoption of this cutting-edge technology.

A survey hosted by reported that a whopping 70% of respondents do not see themselves upgrading to 3D due to the hassle of wearing specialised glasses. Furthermore, many of the Japanese individuals did not feel there was nearly enough available 3D content to merit the expense.

Almost 9,000 individuals were polled from June 10-16, and it was concluded that 67.4 percent of respondents said they were not interested in buying a 3D TV while only 31.2 percent were considering or wanted to purchase one. Unmoved by this study is Sony who has made bold risks in the recent past despite ill-fated claims by professionals and market studies. Sony gave word today that they will continue pushing forward on their 3D campaign later this month at a showcase during the Develop conference in Brighton.

SCEE Senior Director Mick Hocking will give a lecture at the conference titled “3D: The Next Dimension in Gaming”. The presentation is being described as a briefing on the history of 3D entertainment, starting “from its humble beginnings back in 1950, to its breakthrough into mainstream entertainment in the present day.”

“I’m really excited about being able to give this talk and giving Develop attendees the chance to play some of our 3D titles for themselves. I’ll also be sharing some of the unique tricks and techniques required to create a top quality 3D gaming experience,” said Hocking.

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