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SEGA Will Ditch GamesCom

July 6, 2010 Written by Max Murray

An official statement released by Sega has confirmed they will be marked absent on the GamesCom 2010 attendance sheet. Their note to the principal, written in obvious adolescent-forged-parental handwriting, is just after the jump.

According to their statement, Sega will not be attending GamesCom as part of “a commercial decision.” The announcement, which Sega sent to a German gaming site, is translated below:

“Despite huge success on the SEGA GamesCom 2009 and the Europe-wide importance of the Cologne exhibition SEGA has decided not to be represented this year with a stand. This decision has no way to do something with the Cologne and does not mean that SEGA will no longer participate in future on the grounds – the non-participation is purely a commercial decision for the year 2010. GamesCom remains for us remains the most important European industry event. “

GamesCom runs from August 18-22, 2010 in Cologne, Germany, and is considered the most important video game trade fair in Europe.