Hirshberg Gets Ahead of Himself, Refers to Call of Duty as the New ‘Star Wars’

July 21, 2010 Written by Steven Garcia

Yeah, you read that right. Activision’s recently appointed CEO of publishing may be new to this side of the fence, but he’s no stranger to the industry. Once the head of marketing firm Deutsch LA, he definitely knows a thing or two about making waves.

In a recent interview with IGN, Hirshberg explained the challenges Activision inherently faces as being the publisher of one of the currently most popular franchises in gaming.

“The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars. I think it’s unique and bigger than any musical act or any movie franchise in that capacity.

“The challenge with any franchise like that is staying a step ahead of people and keep surprising them and keeping it fresh.”

Right, because if there’s anything that reflects Activision’s willingness and drive to surprise people and keep it fresh, it’s the countless rehashes of Guitar Hero and severe lack of innovation found between each successful Call of Duty title. Be sure to let us know how the next installments for both are. We’ll be trying on costumes for the upcoming Call of Duty Convention.