Sony Not Expecting Massive Day One PS Move Success

August 26, 2010Written by Zak Islam

As Sony’s motion controller, the PlayStation Move, approaches its release date which is only a mere few weeks away, Sony Computer Entertainment senior vice president Ray Maguire has commented on how he expects the commercial side of things will turn out for the PlayStation Move on its launch day.

Maguire was speaking with Eurogamer at the Edinburgh Interactive Festival and said he wasn’t expecting a massive day one success for Sony’s upcoming motion controller.

“Move is a natural extension in the same way as we brought EyeToy to PS2.Exactly as with EyeToy in the PS2 days, it’s a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it.

Am I expecting a massive day one? Not particularly. We didn’t with EyeToy, either. It went on to be massively successful. As people saw the value when they tried it they told their friends. Their friends bought it. They told their friends. Word of mouth grew the marketplace. That’s what I expect from Move as well.”

The PlayStation Move will be releasing on the 15th of September for European territories while North America receive the upcoming motion-sensing game controller on the 19th.