GAME Raises Price of Black Ops to Capitalize on High Demand

October 26, 2010 Written by Ray Conley

Treyarch’s Call of Duty: Black Ops has destroyed pre-order sales records, with market analysts estimating that sales will continue to soar. Due to the title’s monumental demand, one UK retailer has decided to cash in on the sale of one of the most hyped titles in gaming history. Too bad it’s at the expense of their paying customers… literally.

British video game retailer, GAME, has gambled that customers would be willing to do just about anything to get their hands on a copy of Treyarch’s upcoming FPS. In response to Black Ops record breaking pre-sales, GAME has raised the price up by £5 to £44.99 (~$70.69 US). However, people who have pre-ordered the game have already received emails from GAME confirming that their initial price when the pre-order was placed will be locked in at that lower rate.

In one response to a pre-order buyer (for the PC version of Black Ops) here is what GAME had to say:

“You may have noticed that the price of Call of Duty: Black Ops on the GAME site has gone up to 34.99 GBP

Please do not worry, your credit / debit card will be charged with the lower amount as originally agreed when you placed the order. This is merely one of the benefits of the GAME 1st To Play Preorder Service!”

GAME’s “strategic” pricing seems very questionable though. Some of their competitors, such as Amazon, have Black Ops being priced about £5 cheaper at £39.90.

What is it worth to you? Would you pay around $8 more to get your fix for Treyarch’s Black Ops? Personally, I would take my business elsewhere.