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Treyarch’s Black Ops Takes In $650 Million In Five Days

November 19, 2010 Written by Ray Conley

Activision has released the initial sales figure for Treyarch’s Call of Duty: Black Ops, and the revenue that has already been generated by the FPS is truly breathtaking.

Last year, Infinity Ward managed to draw in around $550 million from Modern Warfare 2 in its first five days. Black Ops, however, has dwarfed its predecessor’s success in just under a week’s time. In just a mere five days, Treyarch’s popular shooter title has already garnered $650 million world-wide and managed to smash sales records across the entertainment spectrum including theatrical box office movies and books.

Activision’s CEO, Bobby Kotick has lauded praises for Black Ops’ massive success.

Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment.

The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media.

The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard’s leadership role in online entertainment.

To say that Treyarch is enjoying a moderate success is definitely an understatement, however Activision continues to remain cautious going into the holiday months. Indeed they are “excited about the performance of Call of Duty: Black Ops, but given that it is still very early in the holiday shopping season, the company remains cautiously optimistic.”

[Source]

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