Black Ops Hits a Billion in $ales, Out Paces Modern Warfare 2

December 22, 2010 Written by Ray Conley

Activision’s estimates are in, and in looks like Treyarch’s Black Ops has skyrocketed pass $1 billion in sales of its critically acclaimed first-person shooter. More shockingly, it hit the milestone faster than Infinity Ward’s Modern Warfare 2, something market analysts had never predicted.

Analysts had originally predicted a spike in sales for Black Ops around its release date, then expected the numbers to roll off to a simmer. However, the sales have been so fast paced for Black Ops that it managed to break the billion sales marker about a month faster than Modern Warfare 2.

Activision CEO, Bobby Kotick gives kudos to all the studios that brought the massive success to the Call of Duty franchise.

“In all of entertainment, only Call of Duty and “Avatar” have ever achieved the billion dollar revenue milestone this quickly.

“This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise.”

Eric Hirshber, CEO of Activision Publishing, goes as far to say that Call of Duty has evolved from being a game to growing community, thanks to the amount of time gamers have put collectively towards the online experience.

Call of Duty continues to rewrite not just the record books, but also the rules of interactive entertainment. Even more remarkable than the number of units sold is the number of hours people are playing the game together online which are unprecedented. Call of Duty is more than a game, it’s a true community.”

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