Ubisoft Reports Both Success and Failure in Video Game Market
Ubisoft is known as one of the top publishers/developers in video games of both past and present. They are known for past hits such as the Prince of Persia titles on the PlayStation 2, and recent released like the Assassin’s Creed series on the PlayStation 3. Needless to say they are known for great games, and if their recent 2011 fiscal year earnings report is any indicator, they are doing quite well.
According to the yearly earnings report for Ubisoft, the company made $1.87 billion in revenue in 2011. This is up a total of 19% compared to last year. Even with all of this success that they attained, Ubisoft still managed to garner a net loss of $74.36 million. Typically this is due to major expenses, such as development costs.
On the brighter side of things Ubisoft did reveal total franchise sales of their top franchises:
- Assassin’s Creed - 29 million units sold
- Rainbow Six – 23 million units sold
- Splinter Cell – 22 million units sold
- Ghost Recon – 18 million units sold
- Prince of Persia - 17 million units sold
- Far Cry – 7 million units sold
Interestingly enough Assassin’s Creed is regarded as a fairly “new” franchise seeing as how it’s debut was towards the beginning of this console generation, yet it tops their list of most sold.