Kevin Butler Leads the Resistance, Rolls out ad Campaign
After having taken a short break to be the president of a flooring company, Kevin Butler is back at Sony – but he has a lot of work to do. Not only does he have to promote the PlayStation 3’s recent price cut, but Insomniac’s upcoming FPS Resistance 3. Luckily for KB, this time he’s joined by a whole squad of Move sharpshooter wielding gamers.
In the ad, Kevin Butler sits astride a magnificent stallion as he rallies the troops to fight for the resistance:
Additionally, Sony will also run an ad called “Resistance 3 Radio TV Spot”, which highlights the desperate plight of humanity in the face of the Chimera onslaught:
Our Resistance review will be out when the embargo lifts on Tuesday, but stick to PSLS as we have more exclusive coverage of the game planned over the coming days.