One of the biggest games of the year, Battlefield 3 has already shipped 10 million copies in its first week, with a strong advertising campaign and a decent helping of hype pushing the game to success. EA has recognized that the title has been a smash hit, and has told investors just how happy they are with the game.
EA’s Chief Operating Officer, Peter Moore said in a conference call to investors:
I’ll finish with Battlefield 3. As you know, we launched this title earlier this week, and the results have been tremendous, thanks to the superb quality of the title produced by our DICE Studio in Stockholm, and the world-class marketing executed by our teams globally. Our marketing made adept use of YouTube where 13 million people have viewed our trailers and on Facebook where we have 2.1 million fans. Battlefield 3 PR was everywhere, and on launch date, in North America alone, more than 8,400 stores opened early to sell the game. We couldn’t be happier with the launch of Battlefield 3.
So to sum it all up, we’re nailing it in Digital and nailing it in Packaged Goods.
With the game now out in most of the world, it’s surely shipped many more millions, but it remains to be seen how many shipped copies will turn into sold ones.
