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MW3 Sells 6.5 million Copies in the US, UK Within 24 Hours, Makes $400 Million

November 11, 2011 Written by Sebastian Moss

There never really was any question about whether the Modern Warfare 3 would sell well, but it’s always amazing to see just how well the Call of Duty franchise performs.

Activision has announced that Modern Warfare 3 made $400 million in its first 24 hours in the US and UK, after selling 6.5 million units. The figure is up 900,000 units on Black Ops, and over a million more than what Battlefield 3 made in its first week.

This means that this is the third straight year Activision has made “day one launch records across all forms of entertainment.”

Bobby Kotick has revealed that life-to-date sales for the entire CoD franchise “exceed worldwide theatrical box office” for Star Wars and Lord of the Rings, which are known for being two of the most successful entertainment franchises of all time. He continued:

Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row.

Activision Publishing’s Eric Hirshberg said:

Call of Duty is more than a game. It’s become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere.

I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you.

Are you one of the 6.5 million? Let us know in the comments below.