With the holiday season in full swing, millions of consumers are starting to buy presents and gifts for their friends and family, as well as for themselves. As such, it’s a perfect time for more casual products like the PlayStation Move to reach the mass market and become household names.
To ensure that the motion controller peripheral is a holiday hit, Sony Computer Entertainment Europe has unveiled a new ad that is already playing on TVs across Europe:
Leon Sanders, PS3 Brand Manager SCEE, explained the motive behind the advert on the EU PS Blog:
We have moved away from the usual motion gaming ads you are likely to have seen before (all smiles and bright white living rooms) towards a more stylised and epic narrative approach.
What do you think of the ad? Does it make you want to buy the glowing controller? Let us know in the comments below.
