Sony Prepares For the Holiday, Advertises PlayStation Move
With the holiday season in full swing, millions of consumers are starting to buy presents and gifts for their friends and family, as well as for themselves. As such, it’s a perfect time for more casual products like the PlayStation Move to reach the mass market and become household names.
To ensure that the motion controller peripheral is a holiday hit, Sony Computer Entertainment Europe has unveiled a new ad that is already playing on TVs across Europe:
Leon Sanders, PS3 Brand Manager SCEE, explained the motive behind the advert on the EU PS Blog:
We have moved away from the usual motion gaming ads you are likely to have seen before (all smiles and bright white living rooms) towards a more stylised and epic narrative approach.
What do you think of the ad? Does it make you want to buy the glowing controller? Let us know in the comments below.