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Kaz Hirai: PS4 Will Not Be Announced At E3

January 11, 2012 Written by Rae Langdon

Don’t hold your breath for an announcement of the PlayStation 4 at E3 said the head of Sony’s videogame and consumer electronics businesses, Kaz Hirai. Sony will stick to the 10 year lifecycle they envisioned for the PlayStation 3, meaning we may have to wait at least a few more years before the PS3’s successor is released.

He told the Wall Street Journal:

Andy (House) is absolutely right in that we are not making any announcements at E3. I’ve always said a 10-year life cycle for PS3, and there is no reason to go away from that.

Rumors of an E3 announcement regarding the PlayStation 4 heated up last week as reports surfaced outlining Sony’s plan for an unveiling at June’s E3 conference. Eager gamers looking any scrap of information regarding the PS4 are going to have to wait a little longer it seems.

Nintendo’s Wii U is expected to have to be featured front and center at this year’s show. Rumors have also been circulating that Microsoft may also share some of their next generation plans at the expo. Sony certainly would not want to be the last of the big three to acknowledge the next generation.

Although Kaz’s statements rule out an E3 announcement there is nothing saying that Sony won’t announce the console at either the Tokyo Games Show or gamescom in Cologne Germany. Gamescom has played host to some major Sony announcements in the past including the 2009 unveiling of the PS3 slim.