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NPD Group To Begin Tracking Walmart Sales

February 3, 2012 Written by Nick Michetti

The NPD Group, which tracks video game and other retail sales, was previously unable to include Walmart sales data in their reports. However, that’s about to change, as the major retailer has reached an agreement with The NPD Group.

The NPD Group will receive and analyze point-of-sale data from the retailer. The agreement will allow NPD to receive sales data from Walmart stores in the U.S. and Furthermore, it covers a broad set of general merchandise categories, which span the following Walmart merchandise units: Entertainment, Apparel, Home, Hardlines, and Toys.

NPD president and COO Karyn Schoenbart said:

This agreement is truly a game changer for NPD and for the industry. With Walmart data, we will be able to provide our clients with world class information and solidify our leadership position as the premier source of market insight in our industries. We look forward to offering our clients the best information ever for understanding their customers in order to drive better decisions and grow their businesses.

Cindy Davis, Executive Vice President of Walmart Global Customer Insights, said:

Our agreement with NPD will provide Walmart with deeper insights into what consumers are buying and what they are looking to buy.  We are sharing our point-of-sale information so that we’re able to identify opportunities sooner and work with our manufacturer partners to develop more impactful customer-driven programs in the future.

The inclusion of Walmart sales data in NPD numbers is sure to increase the accuracy of sales figures released by the company.