Sony Dismisses Lackluster Vita Sales in Japan, Believes it’s “a Good Start”
While many are quick to assume the worst, Sony is maintaining a positive outlook on their new handheld despite the less-than-stellar sales of the PlayStation Vita in Japan.
While the handheld’s initial start was quite promising, sales have dipped considerably in the weeks that followed, leaving many to wonder how well the system will do when it launches internationally. According to Sony however, the Vita is doing just fine and the company remains confident in the portable’s future success.
Sony’s chief financial officer Masaru Kato said during their financial call:
Now the company has not publicly announced the units of shipping and sales, [but] at the appropriate time, we would do so. But as far as sell-through, three weeks have passed and our sell-through is 500,000. This was announced on the 10th of January. So as a start, I think we had a very – a good start.
Including software and hardware, we are carrying out the sales promotions and we do it to boost the sales, and we do not think we have any problems.
Of course, Sony doesn’t have any other choice but to remain optimistic in the future of its device. Let’s just hope the gaming public recognizes the technical prowess and incredible value that the PlayStation Vita offers. Look for the Vita in stores starting February 22nd.