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Mass Effect 3 Outshines Predecessor in the UK, Pre-Orders “Well Ahead” of ME2

February 27, 2012 Written by Alex Osborn

Electronic Arts has announced today that their upcoming science fiction space epic Mass Effect 3 is on track to surpass prior entries in the series, with pre-order numbers breaking the publisher’s initial target.

Speaking to MCV, EA’s UK product manager Will Graham shared the company’s excitement for the franchise’s growing success, saying:

Currently our pre-orders have broken the targets set, we are well ahead of where we were at the same point with Mass Effect 2 and we have all of the platforms aligned for launch, which is a first for the Mass Effect franchise.

He went on to discusses the major marketing push the game will receive right up until launch:

TV, cinema, online, print and outdoor activity will help capture the mainstream audience. For the core Mass Effect fan, we’ve been building on the immersive nature of the game with a host of trailers, social media activity and fan site activation.

Look for Mass Effect 3 when it invades Earth on March 6th in the US and March 9th in the UK.