Take Two CEO: Still Plenty of “Opportunity in the Market with the Current Gen”

May 31, 2012Written by Alex Osborn

Strauss Zelnick, the boss at Take Two has made it clear that he isn’t concerned by the longer wait for next-generation hardware, noting that there is still plenty that can be done with the current consoles.

When asked by MCV about his thoughts on the lack of new hardware announcements expected by both Sony and Microsoft at E3, Zelnick replied: “There is still ample opportunity in the market with the current generation, provided that you deliver the highest quality entertainment experiences – which we always aim to do.”

The Take Two CEO went on to add that if anything, the longer console cycle is actually quite beneficial to a company like his, noting that an “aging console cycle” is typically “a good thing for a company with very high quality titles, like Take-Two.”

On the other hand, getting a handle on new hardware always proves to be a challenge, especially in the case of third-party publishers. Fortunately, Zelnick expressed a high level of confidence in his company and their capabilities.

Hardware transitions historically have created both challenges and opportunities for third-party publishers. In order to succeed, it seems to me that any company needs: talent, tech, IP, and a strong balance sheet.

Take-Two has all four. As always, we’ll need to make triple-A titles that delight consumers. Frankly, our creative folks will be thrilled to have an opportunity to do just that.

There’s no doubt that Take Two has a pretty solid group of talent backing them, with both the Rockstar and 2K labels, which have become two of the most iconic and respected companies in the industry.