Starbreeze “Never Going Free-to-Play” but “Probably Going to go Down the Road of Cheap-to-Play”
While many developers are trying out new business models, Starbreeze CEO Mikael Nermark has made it clear that he’s willing to try other means of game delivery, just not free-to-play.
In an interview with Edge, Nermark explained why he’s so opposed to the free-to-play business model, saying, “We’re never going to do free-to-play, because then you have to cater to everyone out there – that’s costly and it’s hard. We’re probably going to go down the road of cheap to play. Would we go all out? No, I don’t think I’m going to bet on just one business model.”
Nermark went on to add why free-to-play would be too risky an endeavor for Starbreeze, a company that wants to be able to dabble with different games and different price models. “We’re going to keep that and do the smaller, downloadable self-funded stuff like P13 and Payday 2 and we’re going to dabble in other areas too. Multiple different business models, multiple different games. To rely on one business model is very risky,” he said.