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Starbreeze “Never Going Free-to-Play” but “Probably Going to go Down the Road of Cheap-to-Play”

July 10, 2012 Written by Alex Osborn

While many developers are trying out new business models, Starbreeze CEO Mikael Nermark has made it clear that he’s willing to try other means of game delivery, just not free-to-play.

In an interview with Edge, Nermark explained why he’s so opposed to the free-to-play business model, saying, “We’re never going to do free-to-play, because then you have to cater to everyone out there – that’s costly and it’s hard. We’re probably going to go down the road of cheap to play. Would we go all out? No, I don’t think I’m going to bet on just one business model.”

Nermark went on to add why free-to-play would be too risky an endeavor for Starbreeze, a company that wants to be able to dabble with different games and different price models. “We’re going to keep that and do the smaller, downloadable self-funded stuff like P13 and Payday 2 and we’re going to dabble in other areas too. Multiple different business models, multiple different games. To rely on one business model is very risky,” he said.

Starbreeze is the developer behind the recent Syndicate reboot, as well as The Darkness and The Chronicles of Riddick games.