Sony is “Very Happy” With PS3 Sales, Says They Might not “See the Need for a Price Drop”

July 20, 2012 Written by Sebastian Moss

With Sony clearly prepping a slimmer PS3 for a reveal around gamescom, it’s likely that the company will also cut the console’s price in September. But Sony has claimed that they’re happy with the PS3’s current sales and have downplayed the need for a price cut.

Sony Worldwide Studios President Shuhei Yoshida told GameInformer in their latest issue that they are “very happy with how the PS3 is doing in terms of sales,” and that “we had the best year last year.” He added:

We have great games coming out for the PS3. So we do not necessarily see the need for a price drop.

With exclusives like The Last of Us, Beyond, PS All-Stars and big multiplatform games like Assassin’s Creed 3 and GTA V and more on the horizon, it’s clear that the PS3 does have a strong lineup in the coming months. However, terrible advertising and strong competition from Microsoft has proved month in and month out that good games aren’t enough. An aggressive price-cut with some new hardware, firing the entire marketing department and promoting Wonderbook to the right crowd could quickly turn the fortunes of the console around.