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Gilbert: Success of The Walking Dead Proves that Adventure Games Can Have Mass Market Appeal

November 30, 2012 Written by Alex Osborn

Ron Gilbert, the man behind the beloved Monkey Island series, is praising Telltale’s The Walking Dead for bringing the adventure genre to a broader audience of gamers.

In an interview with PC Gamer, Gilbert explained that the fact that TWD has managed to appeal to such a large group of consumers is evidence to the fact that there is still a market for traditional adventure games.

I think, with The Walking Dead, it’s kind of proof of the mass marketing of adventure games.

Things like Sam & Max are wonderfully fabulous games, but they’re a little nichey in a way. But I think The Walking Dead really proved that there’s a large number of people out there who, if you build a game that’s accessible to them – build an adventure game that’s accessible to them – they will just flock to it.

Ron Gilbert is currently working with Double Fine on The Cave, which is set to arrive on the PS3, PC, Wii U and Xbox 360 this coming January. You can read our preview of the game right here.