Skylanders Earns Activision Over $500 Million in the US
Activision may be the world’s biggest publisher, but their success has always hung precariously on the sales of Call of Duty and the subscription numbers of World of Warcraft. Now, everyone’s favorite games maker and distributor can add another ‘it prints money’ franchise to their PSN profile – Skylanders has made half a billion dollars in the US alone.
The IP reached the milestone faster than any other kids-focused gaming property, with a whole $195 million of the $500 million coming from Skylanders Giants and its add-ons alone, despite the game only being out for 3 months. The accessories are the main reason for the huge revenue figures, with Giants‘ extras adding up to the gut-punching $500 mark.
John Coyne, Vice President of Consumer Marketing, Activision Publishing, said:
Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in. Now the category has been established in the market and embraced by parents and kids everywhere. We’re humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it’s gratifying to see kids excited about the adventures that await them both in the digital and physical worlds.
Have you, or your children/little brother, contributed to the mind-boggling success of this franchise? Let us know in the comments below.