Take Two CEO Talks About Creating “Permanent Franchises”, Names GTA, Borderlands, BioShock, and Red Dead
In addition to yesterday’s financial report, Take Two’s conference call last night had CEO Strauss Zelnick talking about the publisher’s strategy of trying to create “permanent franchises”. He said:
Our goal is to try to create permanent franchises, that’s the unique goal in the industry.
Our competitors do not see it that way. Our competitors’ view is that our franchise will have a certain life, and at the end of that life, you move onto the next thing, so you better make hay while the sun shines. Our view is to the contrary. The best franchises are permanent franchises.
Outside of our business you can look at James Bond, for example. And it’s been our goal not just to preserve and grow the Grand Theft Auto franchise, but also to build other franchises that we think can be permanent, whether that’s the Red Dead franchise or the Borderlands franchise or the BioShock franchise or others, Civilization, for example.
Borderlands 2 released last year and both BioShock: Infinite and GTA V came out/are coming out this year. This has lead many to speculate that the Red Dead series will be where Take Two goes next, as the last installment in the franchise was back in 2010.
What are your thoughts on Take Two’s strategy of creating “permanent franchises”? Do you want another entry in the Red Dead series? Let us know in the comments.