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Sony Isn’t Planning a Free Game in Response to Xbox One’s FIFA 14 Deal, “Why Should we do That?”

August 28, 2013 Written by Jason Dunning


Fergal Gara has already helpfully pointed out that buying a PlayStation 4 and FIFA 14 separately is still cheaper than picking up a European Xbox One that has a free copy of FIFA 14. Asked if Sony had any plans of doing a similar free game promotion on PS4, Jim Ryan, President and CEO of SCEE, simply said to Metro, “No.”

Probed further with a question asking if they were tempted to make a deal with another game (other than The Playroom), Ryan responded:

Why should we do that? Our problem is gonna be matching supply to demand. It’s perfectly rational when a platform holder, or indeed a publisher, runs a pre-order campaign to engage in promotional behavior to dial it up if you feel it’s not where you need it to be. That’s a rational thing for any businessman to do. We’re perfectly happy with where our pre-orders are.

Our problem? We’ve actually had to turn off the day one pre-orders and now we’re onto day two. So why would we go out and add something? Giving away stuff on day one of a new platform launch, in my mind it’s kind of odd.

Referencing how Microsoft has reversed policies of the Xbox One and are in a much better position that at E3, Jim said:

They obviously concluded that they had made some decisions that they needed to change and they did that. I think that it has resulted in there continuing to be some confusion round exactly what they stand for now. And I think there continues to be no ambiguity about what we stand for.

And yes, they have made a number of decisions which reverse some decisions that they previously made. And they feel they have to add FIFA 14 to their pre-orders, but every metric we look at we’re still doing fine. Whether its purchase intent, whether it’s actual pre-orders.

Do you think Sony should throw in a free retail game with the PS4? Let us know in the comments below.