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Grand Theft Auto V Makes a Billion in 3 Days, Becomes Fastest Entertainment Property to do so Ever

September 20, 2013 Written by Sebastian Moss

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After making $800 million in 24 hours, today’s news shouldn’t come as much as a surprise, but it’s still monumental. Grand Theft Auto V has made a billion dollars in three days (that’s revenue, not profit), easily passing Call of Duty: Black Ops II‘s 15 days and The Avengers‘ 19 days.

Strauss Zelnick, Chairman and CEO of Take-Two, said in a statement:

Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment. We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.

What should Rockstar do with all their money? Build an even bigger game, buy servers so their online actually works, or spend it on one giant party?

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