As we stand just outside of the PS4 and Xbox One release dates, Twitch has secured $20 million from investors, one of whom is GTAV publisher Take-Two. Sitting at over 45 million unique users per month, the $20 million invested in Twitch will go towards hiring an internal ad sales team, while also ensuring that the infrastructure is ready for the PS4 and Xbox One launches, as they both feature Twitch broadcasting and viewing.
Kevin Lin, COO of Twitch, talked about the investment:
Gamers today have a healthy appetite for both producing and consuming live video game content, so it’s vital that we’re not only keeping pace with them, but staying one step ahead. With the investments from Thrive Capital, WestSummit Capital, and Take-Two Interactive, it ensures we can more effectively grow and tap into new markets.
He also looked ahead to the PS4 and Xbox One:
Given the excitement surrounding Microsoft and Sony’s upcoming video game consoles, Twitch will be in a lot of living rooms this holiday season. Their intuitive and accessible integration of Twitch removes the barriers to entry which casual broadcasters currently face, so we expect traffic numbers to soar when these consoles launch. The trend of video game based content as entertainment is not only here to stay, it’s becoming a critical part of the holistic gaming experience.
Are you one of the 45 million monthly visitors to Twitch? Let us know in the comments below.
