Sony’s #4ThePlayers PS4 Campaign Ads Weird Hadouken Cabs Video, The Declaration of Play

November 8, 2013Written by Jason Dunning


As we grow closer to the PS4’s release date later this month, Sony has released a very strange ad for something called Hadouken Cabs, with the following tagline:

Don’t just call a cab! Call Hadouken Cabs! Hadouken Cabs. Knocking the competition out since 1987. Hadouken Cabs – Celebrating an iconic franchise on PlayStation and the memories of Players the world over.

In addition, PlayStation Europe has launched The Declaration of Play website, which allows you to join a community and be entered to win the “Ultimate PS4 Player bundle.”


Also, the rumor of the PS4 possibly launching November 22nd isn’t true, with Fred Dutton of the EU PS Blog saying, “I can debunk that one. PS4 launches on 29th November in EU.”

Whatever Sony is teasing in the Hadouken Cabs video (new Street Fighter?), we’ll let you know.

What do you think Hadouken Cabs is teasing? Let everyone know your thoughts in the comments below.