Andrew House Expects the PS4 to “Be in Good Supply” Through the Holiday Season
With at least 1 million PS4s already in the hands of gamers, and many European countries eagerly anticipating launch on November 29th, SCE President Andrew House believes “that we will be in good supply in the countries that we’ve launched in.”
Keeping new consoles in stock during the busy holiday season, so people can pick up a system at any time, is (almost) always a challenge, with House explaining Sony’s strategy to Game Informer:
You try to strike a balance, particularly for us with such a strong brand in all the European countries and across the Middle East. We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they’ve been loyal to brand for so long. On the other hand, we’re not engendering frustration by having a shortage of supply. I think through the holiday season that we’ll be in good supply. The sales target that I announced for the company is five million units sold by the end of our fiscal year, March 31st, 2014.
On the subject of just having the one 500GB PS4 sku, House said, “Historically, Europeans tend to gravitate more toward a greater variety of value skus,” but those in North America don’t.
Have you seen any PS4s left on store shelves in your area? Let us know in the comments below.