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Watch How PlayStation Took Over London’s OXO Tower

January 16, 2014 Written by Sebastian Moss

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For the PS4′s UK November launch, Sony took over the iconic OXO Tower in London and changed the OXO to the classic triangle, circle, cross, square of PlayStation.

Now, they’ve detailed how they did it:

Do you think it was a smart marketing campaign, or will the symbols be lost on many? Let us know in the comments below.