EA, the West’s Top PS4 & Xbox One Publisher, is Hesitant on Adopting VR
In a fiscal report to investors, EA noted that it was the top publisher in the West for the new generation of consoles. In the fourth quarter, EA titles accounted for 40 percent of the combined title sales in the West for the PlayStation 4 and Xbox One. The main games in this market share are FIFA 14, Titanfall, Battlefield 4, Need For Speed Rivals and Madden NFL 25 with three EA games (FIFA 14, Titanfall, and Battlefield 4) coming in the top five best-selling titles across all platforms in the West.
In a conference call with investors, a question was asked with regards to the commercial prospects for virtual reality, particularly with the Oculus Rift. CEO Andrew Wilson commented on the matter, saying the company will wait until the demand and user base is large enough before venturing into VR.
Oculus VR has done an amazing job in the realm of virtual reality and we’re eager to see how their headset evolves over the coming years.
For us, we’re always cognizant of emerging technologies, new opportunities and with any new technology its important for us to ensure that there will be an attractive install base before investing heavily, but they are certainly making strong progress.
It’s also important to note that there are new peripherals such as Oculus, run common operating systems and architectures, its implacable for us and you know as we go to more devices and so what we’re doing right now is really monitoring the market place, where as what Oculus is doing, what some of the other devices are doing there and really thinking about that scalable infrastructure architecture I referred to in an earlier question and how we would pivot to a virtual reality, modality of play, if and when that becomes in high demand from our gaming base.
How long do you think it will be until EA and other major publishers heavily invest in VR? Let us know in the comments below.