Ubisoft: Players are Becoming More Receptive of Digital Content and Game Downloads
Ubisoft’s VP of digital publishing, Chris Early, has said that gamers are no longer resisting digital content as much as they used to. He was making a reference to complete game downloads, micro-transactions, and DLC.
Speaking to GamesIndustry International at E3, Early said that Ubisoft barely noted any resistance from players when Assassin’s Creed IV: Black Flag was released last year with “Time Saver” DLC packs. For those who aren’t familiar with them, the Time Saver packs cost a few Dollars each, and allow players to stock up on in-game resources and reveal hidden locations, which is something they can do for free when playing a game normally.
With reference to Season Passes, Early said that they’re an evolving feature of games as they are no longer just added content. He said:
Season pass is pretty much accepted. Now it’s interesting when you start to think of Season Pass as a Service Pass. For our Season Pass holders, I know we hold events for them specifically, so it’s little bit more than just DLC content. So there’s an evolution going on there.
Referring to those players who reside in regions where internet speeds tend to be slow and downloads take a while, Early said that this problem will not only stop them, but it’s also “going to stop the industry.”
I agree that gamers are more receptive of digital content now than they were before, but it doesn’t change the fact that a large proportion of gamers are bound by the infrastructure available to them, and have to resort to physical games only. I hope you don’t forget them, Ubisoft.