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Few Developers Pay YouTubers for Video Game Coverage, Others Considering Deals

July 28, 2014 Written by Zarmena Khan

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Gamasutra has conducted an interesting survey asking developers if they pay YouTubers who cover their video games, and it has emerged that only 1.5% of 325 developers surveyed pay up. That’s 5 developers out of 325 who admit to paying a flat fee. 

Only 2.1% of developers said that they have agreed to a revenue sharing deal, while 19.1% said that they’re considering paying YouTubers a flat fee. 11.6% of the respondents said that they would consider a revenue sharing deal in the future. 

But the question is, do YouTubers ask to be paid? Certainly. 14.7% of the developers surveyed have been asked for a flat fee for providing coverage, and 13.6% have been approached for a revenue sharing deal. 

In the same survey, 4.7% of developers admitted to paying for written press coverage, and 13.9% said that they would consider it in the future. Interestingly, 29% of the respondents were actually approached by the traditional press, asking to be paid for written press coverage. 

What do our readers make of this? Should developers pay for press coverage?

[Source: Gamasutra via MCV]