Few Developers Pay YouTubers for Video Game Coverage, Others Considering Deals
Gamasutra has conducted an interesting survey asking developers if they pay YouTubers who cover their video games, and it has emerged that only 1.5% of 325 developers surveyed pay up. That’s 5 developers out of 325 who admit to paying a flat fee.
Only 2.1% of developers said that they have agreed to a revenue sharing deal, while 19.1% said that they’re considering paying YouTubers a flat fee. 11.6% of the respondents said that they would consider a revenue sharing deal in the future.
But the question is, do YouTubers ask to be paid? Certainly. 14.7% of the developers surveyed have been asked for a flat fee for providing coverage, and 13.6% have been approached for a revenue sharing deal.
In the same survey, 4.7% of developers admitted to paying for written press coverage, and 13.9% said that they would consider it in the future. Interestingly, 29% of the respondents were actually approached by the traditional press, asking to be paid for written press coverage.
What do our readers make of this? Should developers pay for press coverage?