China Approves Guidelines to Expand Sale of Game Consoles Ahead of PS4 Launch
The delay of PlayStation 4’s launch in China might not be a bad thing after all. This past week, the Chinese government announced that it has approved guidelines for expanding the sale of video game consoles in the country. In other words, companies will be allowed to manufacture and sell consoles across the region, and not just in free-trade zones.
Bloomberg reports that the local government was required to draft new rules for the video game console business, and submit them to the Ministry of Commerce by yesterday. The cabinet has also made room for adoption of new policies for customs procedures and foreign-exchange settlements for areas that don’t fall under the free-trade zones.
According to analysts, Microsoft, Sony and Nintendo will benefit from an estimated $10 billion video game industry in China. However, the country’s culture ministry must approve game content before any sales take place.
A step in the right direction, nonetheless. What do our readers think?