Activision: Call of Duty Franchise Passes $11 Billion in Revenue, Destiny Has Over 16 Million Users
In their Q4 2014 report yesterday, Activision Blizzard reported non-GAAP net revenues of $2.21 billion, down slightly from the $2.27 billion they saw in Q4 2013. As for the entire 2014 calendar year, they saw non-GAAP net revenues of $4.81 billion, up from the $4.34 billion in 2013.
One of the biggest contributors to their success this past year were digital sales, which reached an all-time high of 46% of the total revenue.
Activision Blizzard CEO Bobby Kotick talked about their big year in 2014, as well as what’s in store for 2015:
2014 was another successful year as we achieved record results and introduced new franchises with outstanding gameplay, expanded on exciting new business models and continued investing in some of the world’s most important entertainment franchises.
[…] We expanded our franchise portfolio by launching two of the industry’s most successful new brands, Blizzard’s Hearthstone: Heroes of Warcraft, and the biggest new IP launch in history, Destiny. Combined, these franchises attracted over 40 million registered players worldwide and generated more than $850 million in non-GAAP revenue. This year, we expect to expand our franchise portfolio to 10 blockbusters, up from five franchises at the beginning of 2014.
For some highlights in their report, Activision was the #1 retail publisher in North America and Europe combined, owning three of the top five selling games during the year – Call of Duty: Advanced Warfare (1), Destiny (3), and Skylanders Trap Team (5).
After Advanced Warfare became the #1 selling game of 2014 worldwide, the Call of Duty franchise has passed $11 billion in revenue at retail since launch in 2003.
As for Destiny, there are more than 16 million registered users, with active players playing the game for an average of over three hours per day.
Do you see Activision slowing down at all in 2015?