Bad Gamers: Ep 118 – The Ups and Downs of Brand Power

April 29, 2015 Written by Dan Oravasaari

BG118

On this week’s episode of Bad Gamers, Dan and Chandler discuss the recent announcement of Call of Duty: Black Ops 3, and the effect that branding has on gamers. With some IPs being able to bring in fans with nothing more than a name, they also fall victim to losing other gamers who simply have written off a whole franchise due to the name. So make sure to listen in! 

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Are there IPs that you ignore simply because of the name attached to it? If so, what would get you to keep an open mind? Let us know in the comments below or ignore us on Twitter @Foolsjoker and @Finchstrife