Target.com’s #1 Console for Black Friday 2015 Wasn’t the PS4 or Xbox One, but the Wii U

November 27, 2015Written by Jason Dunning

Wii U PS4 Xbox One

Offering the Uncharted PlayStation 4 bundle for $299.99, the Gears of War Xbox One bundle for $299.99 plus a $60 gift card, and the Super Smash Bros + Splatoon Wii U bundle for $249.99, Target has announced that the Wii U was not only the best-selling console through their website this Black Friday, but also the #1 item overall.

With deals beginning early on Thanksgiving, Target saw its biggest day for online sales yet on Thursday, and the best-selling Black Friday items were highlighted by the retailer:

  • Gaming consoles were popular in stores and online, including Nintendo Wii U, which was the top selling item on Target.com.
  • Apple iPads were top sellers in stores and online. On average, Target sold an iPad every second throughout the day on Thanksgiving. Apple Watch was especially popular in stores.
  • Movies were a big hit in stores with guests buying more than 3 million on Thanksgiving.

Target CEO Brian Cornell talked about their Black Friday success:

Target got a head start going into Black Friday with the record-breaking launch of Adele’s new album and our ‘10 Days of Deals’ promotion. The momentum continued with our Black Friday presale, and on Thanksgiving, we saw millions of shoppers take advantage of great offers online and in our stores. Overall, the response from our guests has been very positive, with some of the best days we’ve seen on Target.com. We expect to see the demand continue throughout the weekend and into December as we offer more savings on the year’s most popular gifts, including Star Wars and Apple products.

With such a strong showing at Target this Black Friday, do you think the Wii U could potentially beat the PS4 and Xbox One as the top-selling console for November?

You can check out our list of Black Friday deals at retailers here, with the PSN Black Friday Flash Sale here.

[Source: Target via IGN]