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Sony May Be Trying to Trademark ‘Let’s Play’

January 8, 2016Written by Michael Briers

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Sony Computer Entertainment America may be trying to trademark the term ‘Let’s Play.’

First spotted by one eagle-eyed NeoGAF user, the filing dates back to October of last year which, according to the application submitted, seeks to register the term in order to cover “electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks.”

However, the latest update from the United States Patent and Trademark Office reveals that Sony is unlikely to gain ownership of ‘Let’s Play,’ with a non-final action sent to the platform holder on December 29. That leaves Sony with a six-month window (June 29) to readjust its application — or abandon it altogether. 

Earlier this week, a more recent trademark appeared online for Days Gone, which may have some affiliation with Sony Bend’s in-development PS4 title. 

[Source: NeoGAF, Trademarks]