PlayStation Had More Brand Exposure in 2015 Than Xbox According to ICO Partners

January 28, 2016 Written by Zarmena Khan

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ICO Partners recently conducted an analysis of games media coverage in 2015, concluding that PlayStation had a higher brand exposure throughout 2015 than its rival Xbox, and CD Projekt RED’s The Witcher 3: Wild Hunt was the most written about game. 

PlayStation received 50 percent more coverage in the media than Xbox with 562,198 pieces compared to 396,488. Beating the likes of Fallout 4 and Grand Theft Auto V, The Witcher 3 was the subject of 51,000 features, which is a thousand more than those for Fallout 4 and about two thousand more than GTA V. According to ICO analyst Thomas Bidaux:

The steady performance of the PlayStation over the last quarter is quite remarkable. A steady release of AAA games helps, but the positive effect of the PlayStation Experience on the media coverage is tremendous and the one reason that December, an otherwise slow month for the other platforms, is one of the strongest for Sony – right in time for Christmas.

I think the competitors should take a page from Sony’s playbook on this.

You can check out the full report in the source link below.

[Source: ICO Partners via GamesIndustry.biz]