BioWare Reflects on Decision to Unveil Mass Effect: Andromeda’s Female Protagonist First
Commander Shepard may be a difficult act to follow, but that’s the onus that has been placed on Ryder, the female protagonist of Mass Effect: Andromeda.
Featured all across the E3 trailers and promotional material, in a recent interview with Eurogamer, BioWare Boss Aaryn Flynn reflected on the studio’s decision to spotlight its female lead first, and why it’s time to move on from the Shepard era.
“When we debuted male Shepard back in 2006, 10 years ago, it was a time when we drew inspiration from traditional entertainment marketing. So: ‘We need a iconic main character. We need an iconic everything else’.
“But I think the whole industry, us included, have moved beyond that. Our games let you choose your main character, I think everyone gets that nowadays. You don’t need to see a character to identify with, in the same way you might on a movie poster. People want to create their own characters, customise them, and we’re embracing that.”
BioWare has yet to announce an official release date for Mass Effect: Andromeda. For now, tell us, what are your early impressions of Ryder?