NASCAR Games Developer DMR Renames to 704Games, Two Titles Set for Launch in 2017

March 22, 2017Written by Martin Patiño

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NASCAR games developer Dusenberry Martin Racing (DMR) has now been rebranded to 704Games. The rebranding coincides with the hiring of the company’s new CEO, NASCAR Senior Vice President and DMR Chairman Paul Brooks.

With decades of game development and publishing experience across our entire team at 704Games, there is tremendous opportunity for our future. Not only will 704Games offer new platforms for fans to get in the action of their favorite sport and continue to help introduce fans to NASCAR with high-quality and innovative products, but we’re also developing areas to expand our gaming library to new places.

The newly named studio is planning to release two new NASCAR titles this year. The first one will be the company’s first NASCAR game for mobile devices, which will release sometime in spring, while the second will be the sequel to last year’s NASCAR: Heat Evolution, which will come out in the fall.

[Source: The Business Journals]