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E3 2017 – Microsoft’s E3 Press Conference Was the Most Talked About on Social Media

June 15, 2017Written by Martin Patiño

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All of the press conferences at E3 undeniably caused a ton of chatter on social media. But among all of them, Microsoft’s was apparently the most talked about. At least according to a report by social analytics firm Brandwatch.

According to the report, which tracked 2.7 million English-language mentions of E3 2017 from June 10 to 13, Microsoft’s press conference held 44% of all social media mentions, although the data doesn’t specify whether the chatter was mostly positive or negative.

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The unveiling of the company’s new console, the Xbox One X, as well as the showcases of both Assassin’s Creed Origins and BioWare’s new IP Anthem definitely helped Microsoft gain a ton of traction on social media.

Comparatively, Nintendo’s press conference held the second spot in the rankings with 15% while Sony had 11%.

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Additionally, Assassin’s Creed Origins was the most mentioned game during the time period, with Nintendo’s announcement of Metroid Prime 4 taking second and Marvel’s Spider-man holding third. Notably, the Metroid Prime 4 announcement consisted of only a 40-second showing of its logo.

[Source: Brandwatch via VG247]