EA Explains Why They Do Betas, and Talks Future Star Wars Battlefront II Discounts
Electronic Arts recently held their Q2 2018 earnings call, and the company had a lot to say about Star Wars Battlefront II. This isn’t a surprise, as it’s set to be their major holiday release this year. During the call, EA’s Andrew Wilson discussed both the feedback to the beta, and a potential discount to tie-in to the movie release.
“Feedback from the [Battlefront II] beta and the added assets that we’ve put in the marketplace have been very strong,” said Andrew Wilson during Electronic Arts’ Q2 2018 earnings call (transcription via Seeking Alpha). “Feedback on gameplay was very positive. The beta was very robust and probably one of the most stable betas that we’ve had. And again, the core reason why we put betas into the marketplace is really to test the robustness of the infrastructure and systems on which a game of this size and magnitude will run on.”
Wilson was later asked by a stockholder if the company had plans to discount the game around the launch of the next Star Wars film, The Last Jedi on December 15, 2017. “We will most likely discount the game like we did last time around the movie launch,” said Wilson. “Maybe you’ll even see some selective discounts around the holidays, either Thanksgiving or Christmas. That’s the way the games business always has worked. And so if you see the title on discount, don’t read anything into that other than the fact that that’s the way you sell games in the holidays.”
There’s a lot of other great information from the Electronic Arts earnings call if you’re interested in the business side of gaming. If you are, then check out the full transcript over at Seeking Alpha.
[Source: Seeking Alpha]