Star Wars Battlefront II Microtransactions Debate Has Been “Learning Experience” for EA
As the controversy behind microtransactions and their place in video games rages on, EA – the company in the eye of the storm, essentially – continues to speak up on the matter, and their CFO Blake Jorgensen has once again referenced the matter in a recent discussion.
Speaking at the 37th Nasdaq Investor Conference, Jorgensen spoke about how the company tried to learn from the debate and initial outrage. “It’s been a great learning experience for us; we consider ourselves a learning organisation. If we’re not learning, that means we’re failing in some way and we’re constantly trying to watch what people do and how they play and listen to them to decide what’s the best way to build great games.”
This statement meshes with ones that Jorgensen has made when the company chose to remove microtransactions from Star Wars Battlefront II. At the time, he acknowledge the mistake, saying “If we’re not making some mistakes along the way and learning from them, that’s when you should worry about us.” Later on, he would clarify that some people do like the idea of microtransactions, and the goal was finding the right balance between them. “The reality is there are different types of players in games. Some people have more time than money, and some people have more money than time,” he said. “You want to always balance those two.”
Whether people are tired of it or not, the debate around the idea of microtransactions seems to be one that will continue to rage on well into the new year. While it seems that EA has taken an understanding of the situation, it remains to be seen if anything concrete will come of it, but only time will tell there.
[Source: Spiel Times]