Ubsioft has officially established its presence in Moscow, Russia, in order to provide support to the growing community in the region. The office will be managed by Olga Lazareva, who previously oversaw Electronic Arts’ operations in Russia.
Alongside catering to its community, Ubisoft aims to increase sales in the country. The developer said that there’s a growing demand for its games in Russia, citing The Crew’s beta as an example, which saw the highest number of active players hailing from the region. Ubisoft’s European boss Alain Corre said:
What we’ve seen throughout our time in the region is that Russian players are passionate, vocal and committed to the games they love. Establishing an office in Moscow demonstrates our commitment to Russian gamers, and will help us grow in lockstep with this rapidly expanding market.
Ubisoft now has an official presence in 30 countries, and has over 40 production and business offices around the world.